The Dutch company Adyen provides payment processing services for the world’s top companies like Spotify, Uber, Etsy and more and is known for its all-in-one solution and international reach.
As the merchant services provider for some of the world’s top companies, Adyen proves to be an appealing option for small businesses as well. Adyen’s all-in-one payment solution, security and optimization tools and lack of fees make its service particularly impressive. Although its pricing for transactions may be a little confusing, the overall cost seems to be fairly competitive — as long as your business can meet the monthly minimum.
Adyen overview and features
Adyen is an omnichannel payment processing company — with its all-in-one solution, it provides merchants multiple ways to accept payments. Adyen payment services include a payment gateway for online payments, point-of-sale for in-person transactions and integration abilities for in-app or mobile payments. Not only does Adyen offers businesses the tools for payment processing, but it also provides the merchant account necessary to receive payments.
With Adyen payment services, merchants are given access to the software application that allows them to accept credit cards and other payments. When a card is submitted as payment, Adyen processes the payment and the funds are sent to your business’s merchant account. As the merchant account provider, Adyen covers the funds from your transactions, minus its fees, giving you access to your finances immediately, instead of you having to wait until your customers pay their credit card bills. Whereas some payment processors house all of their merchants’ funds in one merchant account, Adyen provides a merchant account for each individual business.
As both a payment processor and merchant account provider, Adyen payment services allow business owners to accept a variety of payment methods in the way that works best for their particular business.
With Adyen, you can accept credit card payments from all the major providers, Apple Pay, Google Pay, ACH debits, local payments and more. Adyen’s online payment solution is secure, PCI-compliant and can easily integrate with your preferred device. Adyen allows for one-click payments as well as recurring subscription payments. With Adyen, integrating a checkout experience is fast, easy and can be customized to your specific brand design. You can create Adyen checkout experiences for your website, in-app and on mobile devices.
For brick-and-mortar businesses, Adyen offers a point-of-sale solution that allows merchants to accept payments in person. With Adyen Point-of-Sale, you can securely accept the full range of payment methods around the world. Adyen’s POS solution can be integrated through the cloud or through terminal API and is certified for both EMV and contactless payments. You can use the Adyen POS payment software with a variety of handheld, countertop and portable Verifone terminals — with support services for point-of-sale and terminal integration provided through Adyen.
Adyen MarketPay is a payment solution designed specifically for marketplace businesses like eBay or Etsy. With Adyen MarketPay, marketplaces can customize their payment solution — choosing the features they need and integrating them with their current systems. Adyen allows marketplaces to accept all key payment methods, settle in their preferred currency and pay out in over 25 countries. Additionally, Adyen MarketPay gives you the ability to customize how payments are split, funds are transferred and payouts are made. MarketPay also has an automated onboarding and verification process for sub-merchants, giving them the capability to get set up quickly and easily and have access to their marketplace payments wherever they are.
Adyen’s Unified Commerce solution gives merchants the opportunity to create a seamless shopping experience across multiple channels. Adyen Unified Commerce allows you to accept payments in-store, in-app and online, with a coherent setup that adjusts for language and currency and extends across channels and regions. This Adyen payment service can be used for mobile app checkout, mobile POS, in-app and one-click payments. With the Unified Commerce solution, customers can buy online and return in-store, you can enable shopper recognition and loyalty programs, accept contactless payments and allow for the use of self-checkout kiosks.
Adyen allows you to accept the full range of payment methods, including international payments. With Adyen, merchants can accept credit cards, debit cards, wallet and electronic payments and ACH direct debits. Adyen payment solutions work in over 120 currencies and more than 30 countries around the world.
Adyen enables businesses all over the world to accept payments and allows processing locally, as well as across borders. With Adyen’s full ownership over the payment flow, you’ll avoid the integration and operational costs of doing international business, like cross-border card network and interchange fees. You’ll be able to accept payments locally, cutting out issuing bank surcharges, access all of your processing data in one place and avoid having to manage multiple vendors for different global payment types.
All of Adyen’s payment solutions include RevenueProtect, a customizable risk management engine designed to help protect against fraud using your business’s transaction data. RevenueProtect tracks user behavior and transaction analytics, provides real-time cross-channel reporting and allows you to create risk profiles based on your business strategy. With RevenueProtect, you can send your transactions through 3D Secure 2.0 for seamless online authentication, as well as enable an automated chargeback defense.
To help businesses grow, Adyen offers RevenueAccelerate, a payments optimization toolkit that automatically tracks, tests and optimizes every transaction in real-time. RevenueAccelerate tracks every part of the payment flow — covering payment gateway, acquiring and risk — enabling businesses to maximize revenue by minimizing failed payments.
With Adyen’s Customer Area, you’ll receive an analytics dashboard that displays payments data and reporting — ultimately giving valuable insight into customer behavior. The Customer Area combines data from all sales channels, across geographies and gives you a detailed view of your payment flow. This dashboard can help you understand the success or failure of transactions by tapping into “payment response” data that comes directly from credit card networks. Furthermore, the Customer Area provides interactive and downloadable reports, as well as high-level overviews created based on your payment data.
Partners and support
Adyen works with top technology partners around the world, allowing you to easily integrate with the tools you already use for your business. Adyen can integrate with platforms for e-commerce, billing, POS and clienteling — including Shopify, Magento, Salesforce and more. To help merchants with their service, Adyen provides both documentation and support resources on its website. Additionally, you can file a support ticket with Adyen for assistance with a specific issue.
For its payment services, Adyen charges a processing fee, plus a payment method fee per transaction. The specific fees vary based on region, but in North America, Adyen charges credit card fees based on an “Interchange ++” pricing model. Interchange ++ is a combination of the interchange fee charged by the bank that issued the credit card, the fee from the card network and the applicable acquirer markup. For other methods, like wallet payments and ACH, the fees are specific to the respective payment method — Adyen lists the full breakdown of pricing based on payment method on its website. As an example, then, for use of a Mastercard, Adyen would charge its processing fee (12 cents) plus the Interchange ++ fees.
Adyen does not charge merchants monthly fees, setup fees, integration fees or closure fees. Adyen requires a minimum invoice of $120 per month, which can vary based on transaction volume and region. Additionally, your Adyen account includes access to the risk and optimization tools mentioned above, the ability to connect multiple business bank accounts and work in multiple currencies, as well as a dedicated account manager and in-house support — all covered under its processing fees.
Perhaps one of the greatest benefits of Adyen is its all-in-one payment solution. With Adyen payment services, you can process all kinds of payments in multiple ways, whichever fits your business best. Instead of having to work with different processors for a point-of-sale, payment gateway and mobile payments, Adyen can provide all of these services with its solution. Additionally, in Adyen reviews on the internet, customers often comment that they like that Adyen is easy to integrate and customizable — allowing you to create a checkout that fits your business needs. Adyen payment services are also all-inclusive in that it provides security, optimization and reporting tools, giving you the ability to make the most out of your payment processing.
Lack of fees
Other than credit card processing fees (or other payment method fees), Adyen does not charge many of the fees you see from other payment processing companies. With Adyen, you don’t have to pay setup fees, monthly fees or fees for PCI compliance. If you’re a small business looking for the most cost-effective way to accept payments, it’s beneficial to know what your fees will look like on a monthly basis and where you can avoid unnecessary costs. Just as Adyen reviews frequently mention the flexibility of Adyen’s service, they also report the benefit of the lack of fees you have to pay for this solution.
Adyen’s payment solution makes it simple and inexpensive for you to accept payments online and do business across borders. Adyen operates in over 120 currencies and more than 30 countries — and with its service, you can process payments both locally and internationally. Adyen global acquiring allows businesses to optimize payments, keep costs low and increase payment success rates. Furthermore, all of Adyen’s business payment tools: RevenueProtect, RevenueAccelerate and Customer Area, extend across sales channels and locations to provide protection and insights for your business regardless of where you’re operating.
Although Adyen does not charge service fees and operates on what is considered one of the best pricing models — interchange-plus — there are a few reasons why its pricing could be a drawback for business owners. First, Adyen’s processing fees can certainly be considered confusing, especially when compared to competitors. The specific transaction cost depends not only on the geographic location but also on the payment method. As you can see by the pricing chart on Adyen’s website, this is not the most comprehensible pricing structure, and depending on the business, determining the exact cost of Adyen’s payment provider service could be difficult. Second, since merchants must meet a monthly minimum ($120 for U.S. businesses), Adyen might not be the most affordable solution for low-volume merchants. Although Adyen offers great functionality and flexibility, smaller businesses that don’t need everything Adyen includes might find a more specialized service at a lower cost.
If you’re looking for a payment service that offers many of the same benefits as Adyen, but with a clearer pricing structure, you might want to use Braintree Payments. Like Adyen, Braintree provides your business with payment processing capabilities, as well as a dedicated merchant account. Braintree offers solutions for processing a variety of payment methods online — giving you the option to use its “drop-in UI” or a custom UI for your website, mobile or in-app payments. Braintree operates in over 130 different currencies and over 45 countries. Additionally, like Adyen, Braintree includes data, security and authorization tools, as well as a solution for marketplace businesses.
In terms of pricing, Braintree operates on a simple pricing model — charging 2.9% plus 30 cents per transaction with no minimums or monthly fees. Plus, Braintree gives you the opportunity to contact its sales team and develop a custom pricing structure based on your sales volume and business model. With its easy-to-use online payment solutions and transparent pricing, Braintree is a worthy alternative to Adyen.
If your business doesn’t need a dedicated merchant account, you might consider using Square. Known for its user-friendly services and a wide variety of options, Square offers POS solutions as well as online and mobile payments. Square provides flexible payment processing services with no fees and included analytics and reporting tools.
For brick-and-mortar businesses, Square provides free point-of-sale software with a variety of different hardware integrations from magstripe and EMV card readers to Square stands and registers. Additionally, with the Square payments platform, you can customize payments solutions for your website, phone or tablet and mobile app — as well as integrate with other software you already use for your business. Unlike Adyen, Square operates on a flat-pricing fee model, with the only variation depending on what terminal you use to accept payment. Transactions from an e-commerce site, for example, cost 2.9% plus 30 cents, whereas in-person transactions with Square POS hardware cost a flat 2.75%. Although Square fees are a little more complex than Braintree’s, Square provides a full range of flexible processing options for small businesses that don’t need a specific merchant account — making them an Adyen competitor to consider.
A version of this article was first published on Fundera, a subsidiary of NerdWallet.