Toast’s Online Ordering Platforms: How They Work, Alternatives

Toast has three online ordering platforms for restaurants:

• Online Ordering, where customers place takeout and delivery orders.

• Order & Pay, where customers scan a QR code while in your restaurant to see your menu, place their orders and pay.

• Toast TakeOut, a consumer app for takeout and delivery, similar to apps like Uber Eats, that aggregates participating Toast-powered restaurants.

These systems integrate with Toast’s POS system, which makes it easy to update the menu and prices, and to track performance. If you already use Toast, these tools are an easy way to get customers to buy online. While Online Ordering and TakeOut deliver a familiar at-home ordering experience, Order & Pay is a relatively new way to interact with guests and may require some operational adjustments.

Summary: Online Ordering lets customers place orders for pickup or delivery. Note that this isn’t a website builder; you’ll need to look elsewhere if you want to create a website with your name on it. Instead, think of this product as an extension of your Toast POS that customers can access anywhere — a self-order kiosk in everyone’s pocket.

How it works: Customers navigate to your ordering page, hosted by Toast, through a link you can post on your website or anywhere else. The ordering page syncs with your existing menu. After selecting their order, customers enter and submit their payment information. Using Online Ordering gives you access to Toast’s delivery services, which tend to be cheaper than third-party marketplaces and can give you a higher level of control over the customer experience and relationship.

Summary: Order & Pay allows customers dining in your restaurant to use their phones to view your menu, place an order and pay.

How it works: Each table has a unique QR code a customer scans when they enter. This links each order to a table, ensuring that the correct order goes to the correct table. Each person in a party can place their own order, including add-ons, on their own phones and tie their name to the order. At the end of a meal, each person can pay for their check directly from their phone. Customers can send messages to staff, like a request for additional utensils.

Summary: Toast TakeOut is an app that’s similar to DoorDash or Grubhub.

How it works: To join TakeOut, a restaurant must be a Toast customer. Customers can order takeout or delivery and Toast handles the delivery with its network of drivers. The company does not charge commissions and says restaurants can save compared to third-party delivery apps, where fees can be as high as 30% of the order. Customers can earn benefits through Toast’s loyalty program, which could encourage repeat business.

DoorDash, Grubhub and Uber Eats all integrate directly with Toast and provide takeout and delivery services, similar to Toast’s Online Ordering. Each company offers two ways to get your menu in front of customers. You aren’t limited to choosing just one: You may choose to participate in multiple ordering apps.

• List directly on the app. While you likely will pay more compared to Toast’s digital platforms, you’ll gain access to a big audience on these popular apps.

• Create your own custom order page. This option, which is most similar to Toast’s Online Ordering, lets you customize an ordering page you can link to from your own website.

Toast integrates with companies that provide technical solutions that go beyond an ordering page: